Privacy Policy

rareliquid (“rareliquid,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how rareliquid LLC collects, uses, discloses, and protects information about you when you visit rareliquid.com (the “Site”) or otherwise interact with our products, services, content, and communications (collectively, the “Services”).

By using the Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

A. Information you provide to us

We may collect information you provide directly, including:

• Contact information: name, email address, phone number (if provided)

• Account information: login credentials or profile info (if we offer accounts)

• Purchase and billing information: billing address, transaction details, and purchase history

  • Payment card information is typically processed by our payment processors and not stored by us directly.

• Communications: messages you send (support requests, survey responses, comments, feedback)

• User submissions: content you submit or upload (if enabled), such as text, images, audio, or video

B. Information we collect automatically

When you use the Site, we may automatically collect:

• Device and usage data: IP address, device identifiers, browser type, operating system, pages viewed, time spent, clicks, referring/exit pages, and timestamps

• Approximate location: inferred from your IP address (city/region level)

• Cookies and similar technologies: cookies, pixels, local storage, SDKs, and similar tools (see Section 6)

C. Information we receive from third parties

We may receive information from:

• Payment processors (confirmation of payment status and transaction metadata)

• Email and marketing platforms (delivery, opens/clicks, unsubscribes, suppression lists)

• Analytics and advertising partners (campaign performance and attribution)

• Social platforms (if you interact with our pages or ads, consistent with their settings and policies)

2. How We Use Information

We use information to:

• Provide, operate, and maintain the Services

• Process transactions and deliver products/services

• Communicate with you, including support and transactional messages (receipts, access links, important notices)

• Send marketing and educational communications (you can opt out; see Section 7)

• Personalize content and improve the Services

• Monitor, prevent, and address fraud, abuse, security incidents, and technical issues

• Comply with legal obligations and enforce our terms and policies

3. Legal Bases for Processing (if applicable)

Where required by law (including certain international laws), we rely on one or more of the following legal bases:

• Consent (e.g., certain cookies or marketing in some jurisdictions)

• Contract (to provide requested products/services)

• Legitimate interests (e.g., operating and improving the Site, preventing fraud)

• Legal obligations (e.g., tax, accounting, compliance)

4. How We Share Information

We may share information as follows:

A. Service providers

We share information with vendors that help us run the Services, such as:

• Website hosting and infrastructure

• Analytics providers

• Customer support tools

• Email delivery and marketing platforms

• Payment processors

• Advertising and measurement partners

These providers are authorized to use personal information only as necessary to provide services to us.

B. Advertising and analytics partners

Attribution and analytics providers: We share certain information with trakyo.io to measure performance and attribute conversions to our marketing and content. Trakyo processes this information as a service provider to help us operate, analyze, and improve the Services.  

C. Legal, safety, and rights

We may disclose information if we believe it is necessary to:

• Comply with law, regulation, legal process, or governmental request

• Protect the rights, property, and safety of rareliquid, our users, or others

• Prevent fraud, security incidents, or abuse

D. Business transfers

If rareliquid LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

5. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide the Services

• Maintain business and financial records

• Resolve disputes

• Enforce agreements

• Comply with legal obligations

Retention periods vary depending on the type of information and the purpose for which it was collected.

6. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Enable essential site functionality (e.g., security, preferences)

• Understand Site performance and usage

• Measure marketing performance and attribution

• Support advertising (where used)

You can control cookies through your browser settings. If you disable cookies, parts of the Services may not function properly.

If you use third-party analytics/ads tools, list them here for transparency, for example:

• Analytics: [Google Analytics], [Plausible], etc.

• Advertising: [Meta Pixel], [TikTok Pixel], [Google Ads], etc.

• Session replay/heatmaps: [Hotjar], etc.

If you use a cookie banner/consent manager, it may allow you to manage non-essential cookies directly on the Site.

trakyo.io attribution tracking

We use trakyo.io (“Trakyo”) as an attribution and analytics tool to help us understand which marketing sources and content (for example, particular pages, campaigns, or content links) lead to sign-ups, purchases, or other actions on our Services. 

Trakyo may collect and process information such as:

• device and browser information (e.g., IP address, browser type, device identifiers),

• referral/attribution data (e.g., UTM parameters, referrer URLs, click identifiers),

• on-site activity (e.g., pages viewed, timestamps, interactions), and

• conversion events (e.g., form submissions, purchases, or other actions you take on the Site).

Trakyo may use cookies and similar technologies (and other identifiers) to recognize a browser or device and to associate visits with conversions for measurement and attribution purposes. 

Where required by law, we will use consent mechanisms (for example, a cookie banner or preference tools) to obtain permission before enabling non-essential tracking. You can also control cookies through your browser settings; disabling cookies may impact Site functionality.

7. Email and Marketing Preferences

If you provide your email, you may receive:

• Transactional emails (receipts, confirmations, access links, security notices)

• Marketing/educational emails (newsletters, tips, promotions, product updates)

You can opt out of marketing emails at any time by using the unsubscribe link in the email. Opting out does not affect transactional emails.

8. Your Privacy Rights (U.S. States)

Depending on where you live, you may have rights regarding your personal information, such as:

• Accessing or confirming what we collect

• Requesting deletion

• Requesting correction

• Obtaining a copy of certain information

• Opting out of targeted advertising (where applicable)

• Not being discriminated against for exercising privacy rights

California (CPRA) disclosures (if applicable)

California residents may have additional rights, including the right to opt out of “selling” or “sharing” personal information (as those terms are defined by California law).

Do we sell personal information? rareliquid does not sell personal information for money. However, some advertising/analytics disclosures may be considered “sharing” under CPRA when used for cross-context behavioral advertising, depending on your setup.

How to opt out (if applicable):

• If you provide a “Do Not Sell or Share My Personal Information” link, reference it here: [insert link]

• You can also opt out by adjusting cookie preferences (if you use a consent manager) and/or using browser-level controls where supported.

Sensitive personal information: rareliquid does not use or disclose sensitive personal information for the purpose of inferring characteristics as defined under CPRA.

How to exercise your rights

Email us at hello@rareliquid.com with the subject line “Privacy Request”. Include:

• Your name

• The email address you used with rareliquid

• The request you want to make (access, deletion, correction, opt-out)

We may need to verify your identity before responding. You may also designate an authorized agent to submit requests where permitted by law.

9. International Users

rareliquid is based in the United States. If you access the Services from outside the U.S., you understand that your information may be processed and stored in the U.S. and other countries where our service providers operate, which may have different data protection laws than your jurisdiction.

10. Children’s Privacy

The Services are not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us so we can delete it.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Third-Party Sites and Services

The Services may link to third-party sites or services. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date indicates when it was last revised. Continued use of the Services after changes means you accept the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

hello@rareliquid.com